Google, Samsung and Apple ‘All In’ on XR
Samsung Project Moohan mixed reality headset (Source: Google)
GooglE and SAMSUNG LAUNCH aNDROID XR and COMPETITOR HEADSET FOR APPLE VISION PRO
The XR industry is abuzz with Samsung and Google’s entry into high-end headsets, joining Apple’s Vision Pro in reshaping immersive technology. Whilst designed as high-end personal consumer devices, these tech giants’ innovations herald significant shifts in the way enterprise training in healthcare sector can be delivered.
Samsung unveiled their XR headset at the recent Snapdragon Summit, set to launch in 2025, whilst the Apple Vision Pro is already demonstrating high-end visual fidelity and seamless user experience. Google’s launch of an Android XR platform will ensure a robust and broad ecosystems.
For a detailed review and hands-on experience, check out the upload VR review
For medical XR, GOOGLE ENTERING THE MARKET IS a pivotal moment. Let’s explore the implications.
The arrival of Samsung, Google, and Apple elevates expectations for high-end consumer XR hardware, alongside the mass-market offering of Meta. the combined approach will be to grow the consumer market further, making devices more common in both consumer and enterprise settings.
This will impact medical training applications by offering a better user experience via:
Sharper visuals, offering improving clarity for detailed anatomical models.
Ergonomic designs and reduced weight tailored for extended sessions, vital for simulations
Powerful processors: Qualcomm’s Snapdragon XR and Apple’s M2 chip enable fluid, real-time rendering.
These innovations bring medical XR tools closer to replicating real-world scenarios, enhancing training realism and subsequent educational impact.
Expanding Access
The tech giants scaling XR will reduce costs, making premium headsets more accessible. This democratisation will empower more universities to incorporate XR into course curricula, smaller hospitals to adopt VR surgical prep tools and the broader use of headset-delivered immersive telemedicine solutions.
Affordable, high-quality hardware could bridge resource gaps, enabling equitable access to advanced medical training tools. The ensuing competition between these players is likely to drive innovation and reduce the unit consumer cost of headsets.
Standardised Software Ecosystems
Unified platforms like Google’s Android and Apple’s ecosystem simplify app development and enhance compatibility, allowing the developers to utilise standard developer kits. Considering the impact this approach had in the smart phone market via the Apple App and Google Play stores, the path to scale in the XR app market seems clear. In the medical XR market, this will mean:
Smarter apps leveraging AI for tailored learning.
Collaborative training environments for multi-user scenarios.
These advancements expand opportunities to create specialised content across medical disciplines. Google lay out their vision here:
Ensuring Standards and Trust - data security is key
Apple’s Vision Pro prioritises safety and usability, as will Samsung and Google. Adopting their standards benefits medical XR by:
Building trust with healthcare regulators.
Streamlining clinical validation processes.
Enhancing device reliability in critical applications.
This alignment accelerates XR adoption in healthcare training.
The entrance of Samsung, Google, and Apple into high-end XR signifies the technology’s maturity. For medical XR, these innovations promise better tools, broader access, and stronger validation frameworks. By embracing these hardware and platform advances, we can revolutionise medical training, equipping professionals with the skills to save lives. Immersive technology is no longer the future — it’s the present.
Revolve Labs create immersive educational experiences using technologies within the XR spectrum described above. The potential for VR in the healthcare sector is limited only by the creativity & ingenuity of those creating and applying the technology.
Contact us to find out more hello@revolvelabs.co.uk
