XR Exhibition stands
XR Exhibition Stands
Extended Reality (XR) Exhibition Stands allow companies to stand out at trade shows with a 3D digital showcase of their products and processes.
By wearing a VR headset, delegates are immersed in a virtual space where they interact with 3D models and access a variety of traditional media from industry experts.
Using mixed reality, delegates can pick up and use products while remaining in the physical world and engaged with the face-to-face sales team.
VR is an excellent medium for articulating both micro and macro scales, making it particularly useful for explaining pharmaceutical products and drug mechanisms.
BENEFITS
Immersive Product Interaction
XR stands let delegates explore interactive models and simulate real-world usage scenarios through VR headsets. This hands-on experience enhances understanding and retention, making your products unforgettable.
Cost-Effective and Sustainable Solutions
XR stands reduce the need for extensive physical builds, lowering costs and environmental impact. The digital twin approach allows you to reuse and adapt virtual content for multiple events, maximising your investment.
Personalized and Engaging Experiences
Our hybrid XR approach seamlessly blends physical and virtual interactions, supported by sales specialists and interactive content. This personalised experience caters to individual needs, ensuring a more engaging and memorable visit.
Enhanced Expert Access
XR stands provide engaging video presentations of key opinion leaders, enabling in-depth, interactive sessions. This digital access supports decision-making and builds trust in your brand.
Creating XR Exhibition Stands
Our XR exhibition stands are developed using a hybrid approach that combines physical and digital elements.
Exhibitors create a 'digital twin' of their physical presence, allowing delegates to use VR headsets to explore new product innovations virtually. This approach lets attendees visualise and interact with products in various contexts, from microscopic scales to immersive environments such as operating theatres.
Sales specialists are on-hand to support the experience, ensuring a seamless blend of virtual and physical interactions. Mixed reality headsets further enhance the experience by overlaying virtual products in the real-world environment, making the interaction more dynamic and engaging.